Proved in Ghana. Refined in London. Applied in California.
The methodology behind NAVIGATE and GROUNDWORK was not developed in a classroom. It was built over five years at Ghana Oil Company, where a human-centred digital adoption programme helped elderly customers use a mobile payment platform across a national network of over 450 service stations, achieving over 10,000 downloads.
The insight from that experience was precise: the problem is never purely technological. It is human. The right instruction, delivered at the right moment, in the right format, for the right person turns digital access into genuine adoption. That methodology is now in Anaheim, California, applied to elderly Americans navigating government services, recognising online fraud, and connecting with family. Applied to at-risk youth who need digital literacy and direction to participate in the economy they were born into.
Brobbs Group
Started in March 2026 in Anaheim, California, with Nana Sarfo Brobbey serving as Social & Communication Tech Specialist. Brobbs Group supports the Brobbs Connect mission through NAVIGATE, a digital onboarding and fraud protection system for elderly adults, and GROUNDWORK, a community engagement and digital foundation system for at-risk youth.
Education & Experience
- ✓Social & Communication Tech Specialist — Brobbs Group, Anaheim, California, Started March 2026
- ✓MSc International Marketing — London South Bank University
- ✓MSc IT Project Management (STEM) — Westcliff University, Irvine CA, In Progress
- ✓BA Information Studies and Political Science — University of Ghana
- ✓Professional Certification in Software Engineering — IPMC Ghana
- ✓Senior Corporate Marketing and IT Projects Executive — Ghana Oil Company, 5 Years
- ✓Customer Service & Operations Attendant — National Car Parks, Gatwick Airport, London
- ✓Community Engagement — Labour Party Croydon West, London
- ✓Volunteer Community Service — Boots 4 Charity, Since 2014